Daily digital news sites have dubbed Darius M. Fisher as the t.v. equivalent of Olivia Pope on the ABC series “Scandal.” On the show, besides having an affair with the President, professionally the character of Miss. Pope has a media relations and reputation management agency in Washington D.C. The comparison is not too much of a reach when you relate what Fisher does for individual clients on the internet. Those with less than favorable Google search results hire Darius Fisher, owner of Status Labs to clean up their online image. This was shown recently on the news site Sacramento Bee in an interview and story discussing U.S. Davis University after it used pepper spray on its students. Since then the University has been bashed abound the social media realm, and it’s just the sort of thing that Fisher does for individuals.
The article written by Patty Couse-Baker on behalf of the Sacramento Bee states that the University’s Chancellor, Linda Katehi has taken continuous criticism and scrutiny over her time with the school, and naturally since the incident on campus, that sort of scrutiny has just become more intense. Students were peacefully demonstration against Katehi’s conflict of interest with the school by her appointment to corporate boards. Since the fiasco, the University has paid an undisclosed public and digital relations firm $175,000 in an attempt to bury the story. With sensationalist headlines on something so overtly wrong and extreme, it can take years to rebuild a longstanding good impression that went down in flames over one incident.
Operating out of the startup rich environment of Austin, Texas, Status Labs deems itself, according to its owner as, “a public relations for the internet” sort of service. Darius Fisher went on to say, “We focus on earned media, but also, the digital side of things, of social media, putting press releases out online, (and) producing digital content.” Fisher states that while in a celebrity situation the national and traditional media’s move on, when it comes to individuals, particularly those whose story has gone viral, it can take a longer range plan to combat negative press. You can read a post contributed by Fisher to the online news site, “DuJour.com, where he doles out his advice as digital crisis management expert. With the state of social media continuing to gain additional traction, Fisher can look forward to always having clients that need his specialized services.