In the 21st-century, the need for a stylish image is just as important as a strong musical talent for those wanting to reach the top of the music charts. Alex Pall and Andrew Taggart brought together their two very different skills to the electronic dance music genre to become one of the leading bands in the entire world, The Chainsmokers. As a founding member of the former DJ partnership, Alex Pall has taken it upon himself to make sure the band remains at the top of the charts with a successful brand taking in both the music being produced and the image portrayed to the public.
As the success of the band has developed the role of Alex Pall has also expanded to include a range of options for developing a brighter future for the duo who are expanding their success to the development of a full live band. While Andrew Taggart is lauded as a musical genius by Alex Pall, his musical partner is seen as the brains behind the impressive marketing machine responsible for pushing the band to the top of the music charts.
Alex Pall believes the success of the band is built on a strong image he cultivates using a number of marketing tools including social media and a range of Internet tools. The Chainsmokers have developed their Online image in a way that takes into account the feelings of the majority of fans about whether the music and style of the band have been developed successfully.
By taking steps to enter the songwriting room and play a part in the creation of every song they put their name to, Alex Pall and The Chainsmokers have become the authors of their own work in a positive way. There is much to admire in the way Alex Pall has led The Chainsmokers to international success in an efficient way built on the power of social media and Internet-based marketing.
Clayton (“Clay”) Hutson has been perfecting his craft in rigging and event production in the entertainment world for twenty years. Clay exhibits not only the practical knowledge to execute flawlessly, but also the business and technical background required to pull off a great show. Mr. Hutson holds a Bachelor of Fine Arts degree from Central Michigan University as well as an MBA from the University of Michigan.
Clay is a consummate professional in his field, utilizing the best technology on the market to its fullest potential. One example of this was his working with the production company VER on a turnkey solution which incorporated leading edge lighting, sound, video and automated rigging on the OneRepublic’s North American tour in 2017. This tour featured Fitz & The Tantrums as well as acoustic artist James Arthur. For the automated rigging, Clay helped to manage the state-of-the-art Kinesys Elevation + 1 system to precisely guide the trusses that contained 70,000 pounds of LED video and audio panels and show lighting.
Some of the top names in the entertainment industry have depended on Clay’s knowledge and skill to bring the best out of their live performances. Clay Hutson was the Stage Manager for Kanye West (September 2013 – March 2014), Production Manager for Prince (February 2014 – February 2015) and has acted as Stage Manager and Rigger for Kid Rock (September 2017 – Present). Mr. Hutson’s skill and experience extends beyond the pop music arena. He served as Technical Consultant for the Olympics Opening Ceremony in Rio de Janeiro, Brazil in 2016.
Getting back to the business side of things (that is to say, illuminating Mr. Clayton’s MBA from the University of Michigan), he holds two management positions currently. He is Production Manager for Getagrip Touring, Inc. Their clients have included Billy Graham and the White House, among many others. Mr. Clayton also serves as Vice President of Production for Ronin Event Creative. Clay has his work based out of the Greater Chicago Area and takes his expertise around the globe.
Look for Clayton Hutson to stay on the leading edge of production technology and its expression “on the stage” worldwide for years to come. Learn more: https://twitter.com/hutson_clayton