Marcio Alaor: Apple’s Tech Company Acquisition Could Hint to New Product Features


Apple, one of the largest companies in the global technological innovation industry, is seeking to innovate and bring unreleased product feature to the market. One example of such technology is Touch ID, which was introduced with iPhone 6S. This technology uses barometric information from a fingerprint placed an area of the phone to access different phone functions. It is clear that in 2016, as Marcio Alaor of Banco BMG reports, that Apple will continue innovating in the year ahead as the companies most recent technology company acquisitions seem to indicate.

Apple recently acquired a startup company called Emotient which had previously raised $8 million dollars from investors before being acquired. This shows that Apple with the acquisition of Emotient, says Banco BMG’s Marcio Alaor, is interested in an artificial intelligence technology that can analyze emotions through facial expressions that it could possible integrate with it products.

Facial expression technology isn’t new to the market. Interest in this technology from Apple is to improve its technological know-how and to speed up the process of bringing the technology to market. In as early as the year 2014, cites Marcio Alaor of BMG, the business had already started with the acquisition of patents to identify and analyze mood through facial expressions. However, it is uncertain whether or not the recent acquisition of Emotient will be featured in products being launched by Apple this year. However, it is clear that Apple seeks to add this technology technologies to their devices sometime in the future.

In addition to facial identification capability, Apple has sought innovative patents that would allow for the production of cell phones and tablets that could “self-repair”. Chief executive of BMG, Marcio Alaor, notes the goal is to design devices that can fix internal problems instantly. A “self-repair” feature on a smartphone or tablet device could be active when the device is in standby mode. During this period, the the self repair mechanism might make a few small repairs that could enhance overall performance by restoring damaged display pixels, various connectivity concerns or improving digital camera resolution.

Facial recognition technology, says Marcio Alaor of Banco BMG, and “self-repair” technology are both in an early stage development at Apple and there are no set time-frame for when the company will incorporate the technology into its devices. Nonetheless, the fact that the technologies are being developed by Apple indicates that they could possibly be introduced to the market in 2016.

Marcio Alaor is the executive vice president at Brazil based Banco BMG which is the industry leader in providing personal and payroll loans in Brazil. Alaor is considered one of the top Brazilian businessmen in the the country. More information about Alaor can be found at