2013 marked an important calendar year for True Value Company. The year marked a turning point in the company’s strategic goals. The board of directors of True Value Company wanted to see growth in the brand through the attraction of new retail operators as well as an increase in profitability among the existing retailers in their chain.
The board agreed on a shift in strategy that involved bringing in highly skilled executives to achieve its ambitious goals. The three executives were appointed as senior vice presidents of the company. They would be tasked with revamping the company. Their experience and expertise in their various fields were vital elements in the complete restructuring of True Value’s logistics and global supply chain network.
Having made a name for himself in the marketing realm, Mr. Kenneth Goodgame, assumed the position of Chief Marketing Officer within the company. His 22 years of experience and a track record that speaks for itself, Kenneth Goodgame made some substantial changes in True Value Company that have resulted in positive yields for the company.
The knowledge, skills, leadership and expertise have brought by Mr. Goodgame have already led to record breaking profits over the half year mark and are projected to continue the trend in the second half of the year. His unique marketing philosophy coupled with his innovation in promoting products and launching new products have set global trends.
His rich history of creating highly efficient teams played a role in overhauling 40% of low performing staff. He replaced them with vibrant personalities and equipped them with extensive product knowledge. His marketing philosophies and the complete overhaul of incompetent staff members resulted in a higher turnover. The additional revenue raised the company’s saving potential from 2% to 9% within a year.
According to Angel.co, Kenneth Goodgame contributions to the company have aligned with the board’s vision for the company. His contributions have directly led to an increase in sales of their retail partners and capturing of new retail partners.
About Kenneth Goodgame
Mr. Goodgame earned a marketing degree at Tennessee University. He began his professional career in 1994 as an employee of Home Depot in Atlanta. After leaving Home Depot, Kenneth Goodgame has held different positions in various supply chain companies including Newell Rubbermaid, Techtronic Industries, and Ace Hardware Corporation.