How Fabletics Learned To Challenge Amazon

The online retail market wasn’t exactly kind to newcomers in the beginning. There simply wasn’t any way for someone to tell what would sell and what would flop. That environment served as the background for some of the riskiest but most successful companies out there now. Fabletics is an example of what has risen from the online retail arena and how that can translate into a physical presence. Fabletics started out as the brainchild of Kate Hudson and a team of software developers. It’s risen to turn itself into something even the most intensely stubborn consumer can’t help but shop at.



Something For Every Woman


Fabletics has managed to rise to its level of success by giving women something they can all enjoy. No matter what shape you have you’ll absolutely love what options you can find on their website. This gives customers the ability to choose exactly what they want when they want. No matter what you personally want for yourself you’re going to find something in the athletic wear of Fabletics. That keeps people coming back for years to come and made them what they are today.



A Physical Presence


The online retail market is impressive in and of itself, but that’s not all you’ll get out of Fabletics. You can also go to their physical stores and find the goods you want just like you would online. This experience of realizing you can hold athletic wear and purchase it in your own town is what separates Fabletics from other brands. They understand what they need to give online retail a shakeup and they have delivered. Now, there are only 5 physical stores for Fabletics. In the future there will be more than a 100 all over the United States.



The Future Is Bright


The future for Fabletics is certainly better than what you’d find for other online retailers. So many have failed to reach anywhere near the same success as Fabletics and even fewer have gotten what this website has to offer. Kate Hudson absolutely understood the need to give her customers an experience customized to their life and she delivered. It isn’t the first online retailer but it’s certainly the only that has managed to obtain success and translate into the real world. There simply aren’t too many out there that can claim that. It’s a miracle in and off itself.

Fabletics Grows in Amazing Way

Women that are looking for exclusive styles and prints are going to want to check out what Fabletics has to offer. This has become the company that offers an array of stylish athletic workout clothes. It is the company that is competing with lots of other department stores and eCommerce sites because Kate Hudson has a goal. She is trying to get to the top position when it comes to athletic clothing for women, and she is doing everything in her power to make that her reality.


As the co-founder of Fabletics, Kate has no problem facing the homepage of this website. She is able to provide consumers with a lot of items that are on sale, and she typically advertises the VIP membership on the homepage. This is part of her marketing strategy that allows her to compete against other companies that may not have the sales and limited-time offers that are making this site so successful.


It is not uncommon, for example, for Kate to advertise things like 2 pairs of leggings for $24 for new VIP members. This is how she gets a lot of people to sign up for the subscription services in the beginning. She gives them an outstanding offer on something that has a retail value that maybe three times the amount that they’re actually paying for the items. It is these type of great offers for new members that allows Kate Hudson to acquire many subscription customers as she moves forth with her brand building.


Fabletics has grown at a phenomenal rate because it is well-managed. The subscription services are very popular, and the stores are luring customers that do not even shop online. It is this ability to connect with customers on and offline that has given Kate Hudson the type of leverage that she needs to reach the top. She has stores in Florida and North Carolina. There are also several of the Fabletics stores in California. Utah, Nevada, Hawaii, Colorado and Illinois also have some of the Fabletics stores, but this is just the tip of the iceberg.


What Kate Hudson is really planning to do in the next five years is open as many as 100 stores. This is an enormous amount of growth for Fabletics, but Kate Hudson knows that this is going to be the best way to make this a brand that is known worldwide. She has saturated the e-commerce market in some respects, and she knows to her growth strategy depends on the brick-and-mortar stores at this point.


Kate Hudson is ready to build her company up and give more customers the chance to experience what this company represents. It is a growth strategy that is getting a lot of praise from market analysts that realize what she was trying to do. Kate Hudson is solidifying her place in the business world, and she is covering all grounds to advertise and promote Fabletics in a way that appeals to a larger mainstream of athleisure shoppers.

Hair Care, WEN by Chaz

WEN by Chaz Dean

Hair is one of the first features we notice when we first meet someone. That is why it is so important to have beautiful and healthy hair. Over time, your hair starts to damage from the sun, hair dye, and more, and if it goes untreated it will only get worse. It is best to start taking precautions for healthy hair the earliest you can to prevent your hair from any further damage. Luckily, there are different hair care systems that help your damaged hair. A very popular hair care system, is one called Wen hair by Chaz Dean. This hair care system is very popular and effective.

This hair care system is one of the best, and the reviews are phenomenal. This hair care system comes with 4 different bottles to the set. It comes with a cleaning conditioner, a nourishing mousse, a anti-frizz styling cream, and a re moist intensive hair treatment. WEN by Chaz Dean ( has been selling bottles for 16 years and has sold over 40 million bottles worldwide! With this hair treatment, it will leave your hair softer, less frizzy, and healthy! And if you are not satisfied with WEN, you can get your money back guaranteed before 60 days! The products are available online thru eBay, QVC, Guthy-Renker and other select stores.


EOS: Creating the Fun in the Lip Balm Industry

Seven years ago lip balm began to change. In a world of tubes that hadn’t been updated much in a century, EOS lip balm spheres arrived to brighten the drugstore aisle and women’s purses. The founders of EOS recognized a gap in the lip balm industry and knew they could use their unique backgrounds to create a lip balm that was fun and enjoyable.

Sanjiv Mehra and Jonathan Teller were a team with experience in consumer packaged goods and startup incubators. They set out to design a product for stylish millennial women that would engage all 5 senses–the round packaging and memorable colors were just the beginning. Using organic ingredients and competitive pricing were other important components. Once they had created their product, introducing it to the market was a hurdle until a female buyer at Walgreens decide to give the little spheres a chance. Soon after, Racked, Walmart and Target also picked up EOS lip balm.

Getting their product on shelves was not enough. To compete in the industry, EOS had to scale quickly. Mehra and Teller invested in their own equipment to manufacture the lip balm and made an influence marketing plan. They had beauty bloggers review their product on social media. They became the largest advertiser in their category by working with millennial celebrities like Taylor Swift, Britney Spears, Demi Lovato, and Miley Cyrus to get the word out.

EOS lip balm now sells 1 million balms a week. Kline Research says they have single handed driven growth in the oral care category. The founders’ goal to make an effective and pleasurable lip balm has certainly been a success. Their delightful orbs are widely recognized and make you smile just as their tagline promises. Check out the EOS products on pinterest or here:

You can read more about the creation of an imaginative lip balm here:


Comfort and Fashion Collide in Kate Hudson’s New Line of Dresses

Tired of fussing to get ready for a night on the town? Wishing you could ditch the Spanx and uncomfortable layers? Wouldn’t it be wonderful if your evening wear was as comfortable as your yoga clothes? Kate Hudson has your back.

According to a recent article at Marie Claire, Kate Hudson is expanding her current Fabletics of affordable active wear to include dresses! The dresses are designed to be comfortable, using the same soft fabrics found in yoga pants and leggings. Now going out on the town you can feel as comfortable and confident. And thanks to the price point of Fabletics wear you won’t be spending a fortune either.

When asked if the dresses would be appropriate for a date Kate responded at, “That’s the point. It’s something that’s become more and more accessible, even in the office. Out on the town, to dinner, whether it be on a date, or with your friends it works with whatever you’re doing.” Not only are the new dresses made from comfortable fabric, some of the dresses even have built in bras. That’s one less thing to worry about while you are deciding what to wear.

Fabletics and Kate Hudson strive to create clothes that are functional for an active woman. They need to keep up with her when she’s working out as well as be comfortable. They applied the same principles to the new dresses. Many of them are no fuss. Just put it on, look great and go. The swimsuit line is no different. Beach volleyball? Yoga in the sand? Running on the beach? That is exactly the kind of woman Fabletics is catering too. Designed to stay in place and look great, the swimsuits round out the options available at Fabletics.

According to their own site, Fabletics was founded in 2013 by Don Ressler, Adam Goldenberg and Kate Hudson. Their goal was to provide high-quality performance clothing at an accessible price point. There were plenty of luxury brands suiting up triathletes and runners and dedicated yoga practitioners. But there was a lack of that same high quality for people who didn’t want to spend a fortune on their athletic gear.

Fabletics is primarily an online retailer with just 6 brick and mortar stores. New outfits are available each month. Instead of just letting you wade through the thousands of options on the site, new customers take a quiz. The quiz allows Fabletics to zero in on your individual tastes and recommend styles and choices you might like. A subscription service allows women the ability to build up a wardrobe that is comfy, functional and stylish.

JustFab: Paving the Way

JustFab, the online subscription-based boutique continues to make headlines! The most recent coverage came from the Las Angeles Times in an article at that covered several exciting pieces of information including the possibility of an IPO and even a name change for the fashion empire. Adam Goldenberg, the co-founder of JustFab, was quoted confirming the possibility of an IPO in the future, but “declined to comment on the timing” of such a big and exciting step for this type of subscription based company. JustFab is said to be laying the groundwork for becoming a publicly traded company, and this was further solidified by the company’s predicted revenue increase totaling $650 million in 2016. JustFab hit a few bumps along the way to greatness, but have since become trailblazers in the subscription based start-up industry. JustFab has recently launched a new active wear line Fabletics, and the line is inspired and designed by Kate Hudson. The new activewear line includes yoga pants, sports bras, and even everyday wear such as rompers and sweatshirt dresses. The new JustFab product lines are paving the way to success for the JustFab empire, and we cannot wait to see what they come up with next!

A quick run down on JustFab, for those of you who have not heard of this amazing company, is an online shopping boutique offering shoppers an exclusive membership to shop the season’s hottest trends at unheard of prices. Once a member, shoppers have access to all of JustFab’s services including Fabletics, JustFab’s clothing line for children, and even a personal stylist. Yes, a personal stylist will help you during your shopping journey to wardrobe greatness! A simple online questionnaire ensures that your personal stylist and member account stay up to date with all of your fashion preferences. Go to to check out everything they have to offer, and shop the latest trends with a click of your computer mouse!

Everyone Can Dress Down With Fabletics Athleisure Clothes

Fabletics athleisure clothes are going to help people get dressed up the way they should, and there is a big new story from CBS about how people are dressing down. They are smartly tapped into how people are dressing now, and it is something that is a lot easier than what people are normally wearing.

Athleisure has been something that Fabletics kind of started because it turned workout clothes into clothes that women would wear on the street. This is a very important thing for people to remember because they can get dressed easily when they are in Fabletics clothes. Fabletics clothes have made life simple for a lot of women, and it is possible for all women to feel great when they wear something simple like this. Kate Hudson started Fabletics because she did not want women to work too hard to get dressed, so she made sure she was using the athleisure style. She wears these same clothes, and they take her from the gym, to lunch and to school to pick up her kids.

Everyone who wants to dress in something simple can use athleisure to their advantage, and Fabletics is the best brand for this. The Fabletics brand lets women get dressed for the gym, and they are going to leave the gym ready to take on the world in very simple clothes. This is a very easy for women because they are all going to be able to get the clothes that they need, and they can shove those clothes into their bags before they go to the gym. Source:

All women are going to be able to get the clothes they need because they can wear tops and bottoms that they need. Fabletics has all the things that women need to get dressed, and it is going to be much easier for women to appreciate because it is going to be so simple. Athleisure is going to open up a woman’s world to a lot of clothes that they need to wear, and they are going to have a chance to wear something that makes them feel great.
Read more: Dressing down: The rise of athleisure

PopSugar Looks At Weekend Clothing For Women

PopSugar ran their own article on weekend dress for women, and it is especially interesting as the spring and summer approach. A lot of women are not sure how they will get through the weekend because they have been in work clothes all week, but they can look great when they stick to the essentials that PopSugar talks about.

Every woman needs to invest in some denim before she starts dressing for the weekend. Women can wear dressed up denim all year, but the spring and summer is the best time to wear really casual and dressed down denim. It is also important for women to remember that they can pair a nice denim jacket with their ripped jeans from JustFab.

Women also need to get into the dress market by getting some long and short sundresses. The short sundress is great when it is really hot outside, and it can basically function all day no matter what a woman is doing. A woman who is trying to dress up for the weekend can go with JustFab on retailmenot with her long sundress and some nice heels. Dressing down for the weekend is pretty easy when a woman tries on a short sundress and some flats. This is a very cute look that all women will love, and it will make sense in any setting whether she is at the country club or at lunch.

A good t shirt is the last part of this puzzle that all women need to take pretty seriously. Blank t shirts only work so well because they look like tanks. It is better for a woman to have some nice t shirts that have fun prints or marketing on them. These t shirts will work with everything, and they will look like something that came from a fun event. Women want to look like they have been all over the world collecting their clothes, and these nice t shirts offer that image in pretty much every fold. Women who are trying to look great need to consider that they can use everything from a t shirt to a sundress or jeans to look chic.