In the 21st-century, the need for a stylish image is just as important as a strong musical talent for those wanting to reach the top of the music charts. Alex Pall and Andrew Taggart brought together their two very different skills to the electronic dance music genre to become one of the leading bands in the entire world, The Chainsmokers. As a founding member of the former DJ partnership, Alex Pall has taken it upon himself to make sure the band remains at the top of the charts with a successful brand taking in both the music being produced and the image portrayed to the public.
As the success of the band has developed the role of Alex Pall has also expanded to include a range of options for developing a brighter future for the duo who are expanding their success to the development of a full live band. While Andrew Taggart is lauded as a musical genius by Alex Pall, his musical partner is seen as the brains behind the impressive marketing machine responsible for pushing the band to the top of the music charts.
Alex Pall believes the success of the band is built on a strong image he cultivates using a number of marketing tools including social media and a range of Internet tools. The Chainsmokers have developed their Online image in a way that takes into account the feelings of the majority of fans about whether the music and style of the band have been developed successfully.
By taking steps to enter the songwriting room and play a part in the creation of every song they put their name to, Alex Pall and The Chainsmokers have become the authors of their own work in a positive way. There is much to admire in the way Alex Pall has led The Chainsmokers to international success in an efficient way built on the power of social media and Internet-based marketing.