JD.com, also known as Jingdong, is one of China’s most popular online retailers. Jingdong belongs to the prestigious, world-renowned Fortune Global 500, a list of the world’s 500 most accomplished businesses. Founded in 1998, current Chief Executive Officer, Chairman, and founder Richard Liu leased a storefront in Beijing, China, that was no larger than 150 square feet. In 2003, Jingdong created JD.com to sell its products after a major SARS outbreak took a toll on the economy. With JD.com, the company’s sales would not be significantly affected by pandemics or more localized health concerns.
As all socially responsible businesses, JD.com is highly active in its philanthropic endeavors. Here’s how Richard Liu helped millions of children who have been left behind by their parents and guardians over the past few years.
JD.com worked closely with Wardrobe of Love
Jingdong’s most recent charitable cause campaigned under the title of the “Season of Giving.” JD.com partnered with several popular brands to give away a hefty portion of their joint sales collected from Dec. 20 to 25.
The portion of sales delegated to Wardrobe of Love, a nonprofit organization based in China, went to purchase things like books, school supplies, clothes, and other necessities to kids living in rural areas, particularly those with harsh, unforgiving climates.
Rural areas are more disadvantaged than ever before
In China, much of the national economy’s workload has migrated to large cities. As such, people from rural areas have closely followed such prospects of work. Many disadvantaged families have been left behind from such widespread migrations, with mothers and fathers leaving behind children with their grandparents, many of whom have little to no income. Go Here for related Information.
The specifics of Jingdong’s charitable giving
JD.com partnered with over 1,500 brands for the Season of Giving event, matching 0.1 percent of sales with each brand to be given to Wardrobe of Love. China’s Ministry of Civil Affairs estimates that roughly seven million kids have been left behind by parents seeking jobs in far-away urban areas, each of which will be helped by the necessities soon to be given out by Wardrobe of Love in coming weeks.
Additional reference article on http://www.globaltimes.cn/content/1119371.shtml