Krishen Iyer is the founder and CEO of Managed Benefit Services, a company that was previously known as Quick Link Marketing. This is a company that is based in Fresno and focuses on providing consultations, leads and marketing services throughout the sectors of health and dental insurance. Before this, he founded the company MNP insurance that made the Inc 5000 list in 2015. He has an extensive background in insurance, advertising, marketing and creating leads. Krishen Iyer has truly carved out a storied career for himself in his industry. With these credentials, he has many interesting things to say regarding his business.
He’s stated that Quick Link Marketing’s key goal is to connect firms that need marketing that is specialized with lead generation companies that can help create those solutions. Iyer has stated that the idea for his company was the result of his recognition of the need for such a service due to it’s lack of an existing one in the marketplace. Krishen Iyer says his day to day responsibilities with managing his company are focused around marketing, technical development, and interacting with marketing. Due to this busy schedule, he states that one of the most important things is to orient his schedule in a way that is most conducive to productivity. To do this he starts off his day by working with clients, which then gives him an idea of what he needs to focus on for the rest of the day. There is more information on this here https://ideamensch.com/krishen-iyer.
Krishen Iyer believes that innovation in technology is one of the most important things to keep track of because it makes it a lot easier for companies to make connections. Iyer thinks that the model he has carved out with Quick Link Marketing can be transferred over to a ton of industries. Krishen Iyer is a huge fan of using advanced techniques in data collection and analysis because they’ve allowed for his business to develop precise strategies for growth, which then reduce risk while helping out their strategies likelihood of efficacy as detailed here.