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Burch Creative Capital is the firm through which entrepreneur Chris Burch invests in other companies. He says he’s very partial to fashion and that’s his favorite type of company to invest in. Among the fashion companies in which he has an ownership stake are Staud, BaubleBar, Chubbies, and Solid and Striped. Chris Burch also owns about 40 percent of ED by Ellen DeGeneres and helped it start selling a fashion line in Walmart this last September.
Although he loves fashion brands he says the concept is dying. Not just in fashion but really across the board, for the most part, people don’t really care about particular brands nowadays and so brand loyalty has died. Chris Burch says that some companies are now seeing that spending money on digital marketing and influencer marketing just isn’t effective anymore, reference (Medium.com).
As for where consumerism is headed, Chris Burch says that its experience, travel, and nature that people want to engage with now, not things. He cites that as the reason his Indonesian resort Nihiwatu is doing so well. He says his resort offers a fantastic experience people can’t get anywhere else. He’s looking to open more resorts in unique locales because that’s what people want in their lives.
Another area that Chris Burch is an active investor in is healthcare. He’s working with Mount Sinai, for example, to develop a diet pill. This pill only contains herbs and he said they’re testing it in China to see how effective it is. He’s also involved with Elite Body Sculpture which has developed a new type of liposuction. It just takes an hour to have fat suctioned away and it is pain-free. Additionally, he’s interested in the skincare space and looking to develop a product that improves how people feel about their skin, read more details on thenewsversion.com.