Malcolm Casselle Reinvents Cryptocurrency Marketing

Malcolm Casselle Reinvents Cryptocurrency Marketing

Virtual currencies, especially bitcoin have gained popularity all over the world. This is because it is decentralized and thus is not affected by factors that influence physical currencies such as the dollar. However, cryptocurrency is highly susceptible to fragmentation and fraud. This is why OPSkins, under the leadership of Malcolm CasSelle, have created a blockchain platform, WAX, where virtual asset trading can take place securely.

About WAX

WAX is a marketplace for virtual asset trading built by blockchain and redistributed smart contracts that allow sellers and buyers to transact adequately with one another. WAX Tokens function as the reserved value for purchasing game items and also for renting and trading. It has a blockchain-enabled widget that enables all users to immediately sell and buy virtual assets without clicking off the game. Also, through WAX, users will be able to get rid of FOREX challenges.

Background information

President of Worldwide Asset eXchange WAX, Malcolm CasSelle is a renowned entrepreneur. He studied at MIT for his bachelor’s degree in computer science and mastered in the same at Stanford University. He co-launched the first media production website, NetNoir, that was acquired into the AOL Greenhouse Program. He worked at Pacific Century CyberWorks not only as senior vice president but also as an advisor to the CEO between 1998 and 2002. Between 2006 and 2013, CasSelle was director of Capital Union Investments based in Hong Kong. Moreover, he was a top executive at a joint venture between Tencent and Groupon.

More information

Malcolm CasSelle became CEO of Xfire, a worldwide social network platform for video game players. He has also worked at MediaPass as CEO since 2013. During that time CasSelle also co-started and became CEO of a social media tracking software venture called Timeline Labs. SeaChange International acquired timeline Labs in 2014, and thus he became both the general manager and senior vice president of Digital Media of SeaChange International. From 2017, CasSelle has been the CIO of OPSkins and president of WAX.

Overview

Through WAX, Malcolm CasSelle has been able to create a platform that allows virtual traders to access a worldwide supply of virtual goods in a decentralized market without the common financial risks encountered. He believes that this invention in the gaming industry will positively effect cryptocurrency trading.

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