Bradesco has a rich and diverse history. The Brazilian bank was founded 73 years ago and has consistently featured among the top banks in Latin America. Famed for its string and steadfast leaders, the bank’s most recent president is no different. Luiz Carlos Trabuco has been the bank’s CEO and president since 2009 and has built on the foundations laid by his predecessors to make Bradesco a brand to be reckoned with.
Luiz Carlos Trabuco thrust himself into the banking industry in 1969 aged only 18. His first position was as a clerk at Bradesco, where he would go on to spend the rest of his professional career. 15 years later, he had risen through the ranks at the bank to the position of marketing. After serving in the position for eight years, he was again promoted to the position of president at Bradesco Previdencia. In 1999, after coming close to being named Bradesco’s president (Marcio Cypriano was the man named president), Luiz Carlos Trabuco was selected to be the executive vice president of Bradesco Seguros. Four years later he was promoted to become the organization’s president. He eventually left the insurer in 2009 to become the president of the Bradesco group.
Bradesco is continuously engaged in expansion efforts. Consequently, has for the last seven years been building up on the expansion efforts initiated by Marcio Cypriano before him. Through a combination of organic growth and acquisitions, Luiz Carlos Trabuco has been able to grow Bradesco’s branch network to over 5000 agencies distributed all around the country. The biggest acquisition undertaken by Bradesco with Luiz Carlos Trabuco at the helm was in 2015 when the bank bought the mid-tier bank, HSBC Brazil for slightly more than five billion dollars. Unfortunately, the lack of favorable acquisition opportunities has prevented Bradesco from using this strategy more often during Luiz Carlos Trabuco’s tenure. However, with the Brazilian economy experiencing some rejuvenation, he might just pull a few rabbits out of the hat and make Bradesco the biggest private bank in the country again.
Given his unrivaled expertise in banking, Luiz Carlos Trabuco currently sits on the boards of some important organizations. He serves as the president of the National Confederation of Financial Institutions and is also a member of the International Association for the Study of Insurance Economics (also known as the Geneva Association). He also sits on the board at the Brazilian Federation of Banks (FEBRABAN) Further, in the past he has previously led the National Federation of Supplementary Health (FENASAUDE) and the National Association of Private Pensions (ANAPP).
Having been with Bradesco for the last 48 years, Luiz Carlos Trabuco heading towards sunset of his career at Bradesco. He will, however, leave a strong impression on many at Bradesco and in Brazil’s financial sector. Among his most endearing qualities that he will likely be remembered for are his patience and loyalty. He has stuck with one single employer throughout his entire career, having to persevere when things do not go his way. He could have been heartbroken and decide to leave the bank when he was not named its president in 2009, but he instead decided to stay and learn as much as he could from Marcio Cypriano. In the end, he ultimately got the position and an opportunity to implement the brand of leadership he believes is best suited for Bradesco. His journey is a lesson to all aspiring bankers out there that learning and humbly waiting your turn can do wonders for one’s career.
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