Lori Senecal’s Focus On What Brands Can Learn From Wayward Celebrities

Britney Spears, Jessica Simpson, Amy Winehouse, and Lindsay Lohan are always in the media for one reason or another. These wayward celebrities have become famous because of their behavior rather than their talents. Lori Senecal believes that brands can adopt the approach used by these celebrities to conquer various markets. She notes that consumers are usually keen to follow the buzz. They will always try out any trendy product. According to Lori, people can learn a lot from the wayward celebrities.It is always crucial for people to have a great stylist. The career of Lindsay Lohan has significantly benefited from great stylists. The efforts made by her stylist helped in transforming her from a Disney teen Queen to a favorite of Karl Lagerfeld. Moreover, Nicole Ritchie was transformed from being a ‘stripper casual’ to a red-carpet taste maker. Notably, some companies have adopted this approach of having innovative stylist. For instance, Apple’s iPhone benefited greatly from having an appealing design despite its problematic features and technical abilities.

Celebrities are masters of great comebacks. These individuals are always turning around negative situations such as bottoming out in rehab, unwanted pregnancies, and jail times, into millions of dollars. For instance, Martha Stewart made millions from the publicity surrounding her tax evasion. Different high-ranking companies such as Nintendo, have used this great comeback strategy to enhance their reputation in the market. The company’s Wii product has brought with it several useful features that have seen the reinvention of gaming devices.Sticking to one talent limits one’s income. Expanding one’s talent profile increases his or her sources of revenue. Many actors are now directors, online entrepreneurs, producers, and clothing line owners. This approach has been employed by the Xbox, which has introduced more features, to make it more than just a gaming console. The device can now play movies, access internet, and connect to other home entertainment devices.

About Lori Senecal

Lori Senecal is an advertising guru and executive leader. The former president and CEO of the MDC Partners Network is the current global chief executive officer of Crispin Porter & Bogusky. Lori is in charge of overseeing the company’s global operations. She is expected to help the company expand. Her appointment to this position came after Infiniti awarded CP+B over $450 million. Lori will work closely with other executive leaders of the firm, including Andrew Keller, Richard Pinder, and Steve Erich. She has extensive experience leadership skills.

Visit her official website: https://about.me/lori-senecal-official

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