Women that are looking for exclusive styles and prints are going to want to check out what Fabletics has to offer. This has become the company that offers an array of stylish athletic workout clothes. It is the company that is competing with lots of other department stores and eCommerce sites because Kate Hudson has a goal. She is trying to get to the top position when it comes to athletic clothing for women, and she is doing everything in her power to make that her reality.
As the co-founder of Fabletics, Kate has no problem facing the homepage of this website. She is able to provide consumers with a lot of items that are on sale, and she typically advertises the VIP membership on the homepage. This is part of her marketing strategy that allows her to compete against other companies that may not have the sales and limited-time offers that are making this site so successful.
It is not uncommon, for example, for Kate to advertise things like 2 pairs of leggings for $24 for new VIP members. This is how she gets a lot of people to sign up for the subscription services in the beginning. She gives them an outstanding offer on something that has a retail value that maybe three times the amount that they’re actually paying for the items. It is these type of great offers for new members that allows Kate Hudson to acquire many subscription customers as she moves forth with her brand building.
Fabletics has grown at a phenomenal rate because it is well-managed. The subscription services are very popular, and the stores are luring customers that do not even shop online. It is this ability to connect with customers on and offline that has given Kate Hudson the type of leverage that she needs to reach the top. She has stores in Florida and North Carolina. There are also several of the Fabletics stores in California. Utah, Nevada, Hawaii, Colorado and Illinois also have some of the Fabletics stores, but this is just the tip of the iceberg.
What Kate Hudson is really planning to do in the next five years is open as many as 100 stores. This is an enormous amount of growth for Fabletics, but Kate Hudson knows that this is going to be the best way to make this a brand that is known worldwide. She has saturated the e-commerce market in some respects, and she knows to her growth strategy depends on the brick-and-mortar stores at this point.
Kate Hudson is ready to build her company up and give more customers the chance to experience what this company represents. It is a growth strategy that is getting a lot of praise from market analysts that realize what she was trying to do. Kate Hudson is solidifying her place in the business world, and she is covering all grounds to advertise and promote Fabletics in a way that appeals to a larger mainstream of athleisure shoppers.