Alexandre Gama is not the ordinary Brazilian entrepreneur and advertising leader. As the only Brazilian member of the Global Creative Board and the first Brazilian to fight the battle for the global network of communications agencies as CEO of BBH, this 58-year old businessman has more than led the way in his actions thus far. He does not plan on retiring any time soon, for he claims that there is always more to be done and that the best is yet to come.
Alexandre Gama’s career path began with an undergraduate degree from the Fundação Armando Alvares Penteado, otherwise known as the FAAP of Brazil. He then continued as a writer for the Standart Ogilvy. In 1990, he took over the copywriting business and became one of Brazil’s best in a matter of weeks. He was later acknowledged as Brazil’s best writer.
In 1999, he began his own agency and called it Neogama, a name both unique and appealing to any potential advertiser or customer. It was all part of a cleverly-laid advertising plan for success, which only rose to greater heights in years to come. Mr. Gama and Neogama were given numerous awards since, making them Brazil’s best.