In 2015, CP+B advanced their global services by naming Lori Senecal as their global CEO. Lori will oversee the company’s eight global offices. Her task will be to strategize on how the company can serve clients in the eight offices diligently. Lori’s expertise lies in management. Throughout her career, she has succeeded working as a senior executive by incorporating technology and innovation in her management strategies. CP+B was recently awarded the Infiniti Global Creative Account for its top-notch services. Lori’s task involves ensuring that the company garners more recognition from clients worldwide.
Lori Senecal said that she is honored to join CP+B’s leadership team. She also looks forward to working with Chuck Porter and other senior executives of the company. Lori promised that she would help the company to grow globally by interacting with talented individuals based in the company’s eight offices.
Chuck Porter, who serves as the chairperson of CP+B’s executive board, praised Lori for her leadership experience. He said that Lori Senecal understands the company’s visions and values and she will leverage her several years of experience in helping the firm to achieve its long-term goals. Porter also acknowledged other members of CP+B’s leadership team including Richard Pinder, Steve Erich, and Andrew Keller who will work alongside Lori.
Read more: Lori Senecal Named Global CEO Of CP&B
Lori’s Professional Background
Lori Senecal’s career achievements include developing businesses and strategic partnerships and accelerating the global agency growth of companies such as MDC Partners Network. As she worked for established companies such as Coca-Cola, BMW, and Nestle, she enhanced their worldwide accounts. Her new CEO position at CP+B is similar to the one she served at MDC Partners Network. At MDC, she interacted with top agencies that were instrumental in the company’s growth. As the CEO, Lori enabled MDC to advance from a professional team of 250 people to 900 people.
McCann-Erickson Worldwide once employed Lori as the president of their flagship office based in New York. As the president, she was in charge of the company’s strategic planning, innovation, and account leadership. In 2014, Lori joined MDC’s executive board, and Advertising Age recognized her as a Woman to Watch. She also won a Quantum Leap Award for her innovation and leadership skills. Besides working as CEO, Lori has served as a judge for the Isaac Awards for two years. As a judge, she reviewed the inventions of the participants and offered a verdict on whether they meet industry standards. The awards usually honor people with brilliant inventions.