JustFab is the home of the breakout athletic leisure fashion company Fabletics. This is the perfect way to shop from home. You simply buy something you like and become a member. After filling out a personal taste questionnaire, a personal fashion assistant on Recode will curate a small collection for you. You can select one, all of them or simply opt out for that month. It’s a great way to get a put together look without worry. This new way to approach fashion is the brainchild of Adam Goldenberg.
An Early Eye for Business
Adam Goldenberg’s rush toward success started very early. While most 13-year-old boys spend their Bar Mitzvah money on games, clothes and entertainment, Adam Goldenberg invested his into his future. Goldenberg founded an online bulletin board service. In two year’s time he had turned his service into a company for gaming enthusiasts called Gamer’s Alliance.
In 1997 this young company was acquired by Intermix president and founder, Brett Brewer. Brewer had no idea that his new accusation was headed up by a savvy 17-year-old. After some brief time spent debating, Brewer took on the borderline-prodigy Goldenberg. Goldenberg quickly repaid his trust. By age 19, he was the newest COO of Intermix. He was the youngest person to ever reach COO of a publicly traded company.
Read more: TechStyle’s data-driven fashion
A Taste for Fashion
Adam Goldenberg has always had an eye for beauty trends and the casual fashion world. Goldenberg has several other people first founded Intelligent Beauty. This company focused hard on the e-commerce world and direct-to-consumer brand building in the personal health and beauty markets.
By 2010 Adam Goldenberg was ready for a new challenge. He was ready to enter the fashion world. JustFab was born. In just one year he and his cohorts had earned to loyalty of four million members. In two years time he had six million members. Others had begun to take notice. He was able to raise 76 million dollars in funding from Rho Ventures, Crossover Ventures, Matrix Partners and Intelligent Beauty by June of 2012.
His company’s success has him in the mood to expand his business model. He realized that many of his members are also parents. He bought up a similar subscription fashion service for children, now called FabKids on Bloomberg. In May of 2013, he acquired The Fab Shoes, a European fashion e-commerce site. Now JustFab even has its own brick and mortar store! The future is bright for Adam Goldenberg.
Learn more about Adam Goldenberg: http://www.builtinla.com/2014/01/18/3-la-ceos-you-need-know-now-adam-goldenberg-justfab