2013 marked an important calendar year for True Value Company. The year marked a turning point in the company’s strategic goals. The board of directors of True Value Company wanted to see growth in the brand through the attraction of new retail operators as well as an increase in profitability among the existing retailers in their chain.
The board agreed on a shift in strategy that involved bringing in highly skilled executives to achieve its ambitious goals. The three executives were appointed as senior vice presidents of the company. They would be tasked with revamping the company. Their experience and expertise in their various fields were vital elements in the complete restructuring of True Value’s logistics and global supply chain network.
Having made a name for himself in the marketing realm, Mr. Kenneth Goodgame, assumed the position of Chief Marketing Officer within the company. His 22 years of experience and a track record that speaks for itself, Kenneth Goodgame made some substantial changes in True Value Company that have resulted in positive yields for the company.
The knowledge, skills, leadership and expertise have brought by Mr. Goodgame have already led to record breaking profits over the half year mark and are projected to continue the trend in the second half of the year. His unique marketing philosophy coupled with his innovation in promoting products and launching new products have set global trends.
His rich history of creating highly efficient teams played a role in overhauling 40% of low performing staff. He replaced them with vibrant personalities and equipped them with extensive product knowledge. His marketing philosophies and the complete overhaul of incompetent staff members resulted in a higher turnover. The additional revenue raised the company’s saving potential from 2% to 9% within a year.
According to Angel.co, Kenneth Goodgame contributions to the company have aligned with the board’s vision for the company. His contributions have directly led to an increase in sales of their retail partners and capturing of new retail partners.
About Kenneth Goodgame
Mr. Goodgame earned a marketing degree at Tennessee University. He began his professional career in 1994 as an employee of Home Depot in Atlanta. After leaving Home Depot, Kenneth Goodgame has held different positions in various supply chain companies including Newell Rubbermaid, Techtronic Industries, and Ace Hardware Corporation.
Seven years ago lip balm began to change. In a world of tubes that hadn’t been updated much in a century, EOS lip balm spheres arrived to brighten the drugstore aisle and women’s purses. The founders of EOS recognized a gap in the lip balm industry and knew they could use their unique backgrounds to create a lip balm that was fun and enjoyable.
Sanjiv Mehra and Jonathan Teller were a team with experience in consumer packaged goods and startup incubators. They set out to design a product for stylish millennial women that would engage all 5 senses–the round packaging and memorable colors were just the beginning. Using organic ingredients and competitive pricing were other important components. Once they had created their product, introducing it to the market was a hurdle until a female buyer at Walgreens decide to give the little spheres a chance. Soon after, Racked, Walmart and Target also picked up EOS lip balm.
Getting their product on shelves was not enough. To compete in the industry, EOS had to scale quickly. Mehra and Teller invested in their own equipment to manufacture the lip balm and made an influence marketing plan. They had beauty bloggers review their product on social media. They became the largest advertiser in their category by working with millennial celebrities like Taylor Swift, Britney Spears, Demi Lovato, and Miley Cyrus to get the word out.
EOS lip balm now sells 1 million balms a week. Kline Research says they have single handed driven growth in the oral care category. The founders’ goal to make an effective and pleasurable lip balm has certainly been a success. Their delightful orbs are widely recognized and make you smile just as their tagline promises. Check out the EOS products on pinterest or here: http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245.
You can read more about the creation of an imaginative lip balm here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick
Bruce Levenson controlling partner of (AHBE) the philanthropist and former owner of the Atlanta Hawks has filed a lawsuit against the New Hampshire Insurance Company. In 1977 Bruce was also one of the founders of the Communications Group (UCG) http://www.ucg.com/AboutUs/Ownership.aspx. The lawsuit was filed because of a breach of contract involving claims settlements made by former general manager Danny Ferry. The current owners have nothing to do with the recent filing. Since 2004 Bruce Levenson also served as the Atlanta Hawks Governor on the NBA Board of Governors. He is a founding member and is on the board of directors for the publicly traded TechTarget which is an IT Industry Media Company. On June 22, 2015, the Hawks ownership and Ferry reached a disclosed buyout agreement that ended the eighteen million and six year 2012 contract. Two days later, the approval of the sale of franchise to the Ressler-led group came. In a statement on Forbes, Ressler says he respects the NBA’s approval process and that the new owners are incredibly excited by the success of the Hawks and wish them success in the playoffs. Led by Ressler, the purchasing group includes former NBA All-Star Grant Hill, Clayton Dubilier & Rice, partner Rick Schnall, Spanx owner Sara Blakely and her husband, Jesse Itzler.