Comfort and Fashion Collide in Kate Hudson’s New Line of Dresses

Tired of fussing to get ready for a night on the town? Wishing you could ditch the Spanx and uncomfortable layers? Wouldn’t it be wonderful if your evening wear was as comfortable as your yoga clothes? Kate Hudson has your back.

According to a recent article at Marie Claire, Kate Hudson is expanding her current Fabletics of affordable active wear to include dresses! The dresses are designed to be comfortable, using the same soft fabrics found in yoga pants and leggings. Now going out on the town you can feel as comfortable and confident. And thanks to the price point of Fabletics wear you won’t be spending a fortune either.

When asked if the dresses would be appropriate for a date Kate responded at, “That’s the point. It’s something that’s become more and more accessible, even in the office. Out on the town, to dinner, whether it be on a date, or with your friends it works with whatever you’re doing.” Not only are the new dresses made from comfortable fabric, some of the dresses even have built in bras. That’s one less thing to worry about while you are deciding what to wear.

Fabletics and Kate Hudson strive to create clothes that are functional for an active woman. They need to keep up with her when she’s working out as well as be comfortable. They applied the same principles to the new dresses. Many of them are no fuss. Just put it on, look great and go. The swimsuit line is no different. Beach volleyball? Yoga in the sand? Running on the beach? That is exactly the kind of woman Fabletics is catering too. Designed to stay in place and look great, the swimsuits round out the options available at Fabletics.

According to their own site, Fabletics was founded in 2013 by Don Ressler, Adam Goldenberg and Kate Hudson. Their goal was to provide high-quality performance clothing at an accessible price point. There were plenty of luxury brands suiting up triathletes and runners and dedicated yoga practitioners. But there was a lack of that same high quality for people who didn’t want to spend a fortune on their athletic gear.

Fabletics is primarily an online retailer with just 6 brick and mortar stores. New outfits are available each month. Instead of just letting you wade through the thousands of options on the site, new customers take a quiz. The quiz allows Fabletics to zero in on your individual tastes and recommend styles and choices you might like. A subscription service allows women the ability to build up a wardrobe that is comfy, functional and stylish.

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