In the digital age, image is everything. Social media has the ability to help or hinder any individual or business in the matter of a few minutes. Recently, the University of California, Davis found itself under a massive amount of scrutiny because of a video that portrayed campus police spraying students in the face with pepper spray. Their attempts at improving their reputation were met with even more judgement when some thought it seemed like the school was trying to cover up the scandal. In reality, the actions taken by the university were completely justified. They were simply trying to repair their image. Something that companies like Five Blocks and Reputation.com have made into multi-million dollar businesses.
Marketing Land, a site dedicated to informing readers about different types of marketing, released an article about theUC Davis incident. In the article, it is made clear that by trying to lessen the impact of the negative publicity, the university was doing exactly what was needed. Seeing as it was only a select handful of people that had a hand in the incident, the university needed to help everyone else. Letting the reputation of UC Davis crumble would mean that the hundreds of others who were employed there, along with the thousands of students who attend the school for their education, would all be harmed because of this video. Improving their reputation came from a place of concern for the well being of others, not an attempt to hide the truth from the public.
Online reputation management is a tool that many individuals and businesses use to make sure that the internet works in their favor rather than tearing them down. Negative publicity is difficult to avoid, especially in the time of Instagram and Twitter. To make sure that internet searches include positive information as opposed to all negative feedback, online reputation management companies can help. These companies cannot get rid of the harmful content, they simply make sure that it is not the first thing to come up on a google search. If you’re interested in learning more, check out online reputation reviews, a site full of online reputation management company reviews. In the case of UC Davis, the management of their online reputation will help continue to educate young minds from all around.
A negative image is the last thing someone wants for their business. UC Davis did what needed to be done to make sure they were not known only for one unfortunate incident. By improving internet searches, the university now has the chance to put it all behind them and to learn from past mistakes. The purpose of a school is to spread knowledge, and it seems as though everyone involved has learned something from this experience.